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Super Bowl 2026 TV deals: The best sales ahead of kickoffFrom sub-$500 sets to high-end OLEDs, you can save on a new TV ahead of this year's big game.
EngadgetWed, January 28, 2026 at 4:00 PM UTCAdd Engadget on Google
Hisense 43-inch E6 Cinema Series 4K UHD Smart Fire TV (Hisense)The big game is one of the few instances now in the US where most people gather around the TV to watch the live event together. While the teams playing in Super Bowl 2026 are the true stars of the show (and Bad Bunny, of course), your TV is a pretty important part of the puzzle of putting together an excellent Super Bowl party. Maybe you’ve been thinking about replacing an aging set, or you’re itching for a full refresh of your home theater setup — either way, you’ll want to try to get a good deal on a new TV. Thankfully, the weeks leading up to the Super Bowl can be a great time to shop for a new TV.Generally, TV prices steadily decrease after a new model comes out. Some 2026 TV models were announced at CES and are forthcoming things year, making now a good time to look for discounts on 2025 sets. Aside from the holiday shopping season, now is one of the best times of the year to save on a TV. Here, we’ve curated the best Super Bowl TV deals we could find this year, from already affordable sets discounted even further to high-end OLEDs that are hundreds of dollars off.
Quick Overview
Hisense 43-inch E6 Cinema Series 4K UHD Smart Fire TV
$198$240Save $42See at Amazon
Samsung 65-Inch Class OLED S90F 4K Smart TV
$1,398$1,698Save $300See at Amazon
Hisense 65-inch Class U8 Mini LED 4K Google Smart TV
$898$1,498Save $600See at Amazon
Disney+ Hulu bundle (one month)
$10/month$13/monthSave $3See at Disney+Super Bowl 2026 TV deals for less than $500
You can easily find solid 1080p and 4K TV sets within this budget-friendly price range. What you’ll be more limited in is size — most TV deals under $500 we’re seeing right now are on sets up to 55 inches. There are a few 65- and 75-inch models in there, but the pickings are slim.
Hisense 43-inch E6 Cinema Series 4K UHD Smart Fire TV
$198$240Save $42See at AmazonHisense 32-inch Class A4 1080 FHD smart TV for $98 (18 percent off)
AdvertisementAdvertisementRoku 24-inch 720p smart TV for $100 (18 percent off)
Roku 55-inch 4K smart TV for $248 (29 percent off)
Roku 55-inch Mini LED 4K smart TV for $348 (30 percent off)
TCL 75-inch Class S5 4K smart TV for $480 (26 percent off)
OLED TV deals
This is where you want to look if you want your new TV to have the richest colors, deepest blacks and excellent contrast performance. Of course, that all comes at steeper prices — it can be difficult to find a good OLED set for less than $1,000, even on sale.
Samsung 65-Inch Class OLED S90F 4K Smart TV
$1,398$1,698Save $300See at AmazonLG 55-inch B5 OLED 4K smart TV for $847 ($50 off)
Samsung 65-inch Class OLED S95F 4K smart TV for $2,298 (23 percent off)
Sony 77-inch Bravia XR A95L OLED 4K smart TV for $3,498 (30 percent off)
Super Bowl 2026 TV deals for $500 and up
This will likely be the sweet spot for many people when it comes to TV features, performance and price. Good 4K sets are common in this price range, and you’ll also find some Mini LED sets available here as well.
Hisense 65-inch Class U8 Mini LED 4K Google Smart TV
$898$1,498Save $600See at AmazonTCL 65-inch Class T7 4K smart TV for $500 (29 percent off)
AdvertisementAdvertisementHisense 65-inch Class U6 Mini LED 4K smart TV for $550 (35 percent off)
Amazon 65-inch Fire TV Omni Mini LED 4K smart TV for $920 (16 percent off)
TCL 65-inch Class QM8K Mini LED 4K smart TV for $998 (33 percent off)
Streaming and home entertainment deals
A good TV is key, but having the right peripherals and accessories to go along with it will complete your home theater setup. Deals we’re tracking right now include discounts on streaming devices, soundbars and projectors.
Disney+ Hulu bundle (one month)
$10/month$13/monthSave $3See at Disney+Roku Ultra streamer for $78 (22 percent off)
Vizio 2.0 SV200M-08 soundbar for $78 (22 percent off)
Samsung HW B400F soundbar with built-in subwoofer for $100 (29 percent off)
AdvertisementAdvertisementAnker Nebula Capsule 3 projector for $540 (28 percent off)
Valerion VisionMaster Max 4K projector for $3,999 (20 percent off)
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