Lila Moss fronts Adanola’s latest spring 2026 campaign

Launching today, the British model is the latest fashion it-girl to be the face of the Manchester-born active-lifestyle brand

Athleisure has long been a staple of modern wardrobes, but a quick scroll through TikTok right now points to a specific revival. The influence of 90s and early 2000s fitness culture is everywhere, from vintage-fitted tanks and tonal leggings to the overall return to pared-back workout dressing. As wellness culture influences daily fashion, brands like Adanola, which bridge the gap between function and style, are becoming more popular.

Founded in 2018, Adanola was launched to create an everyday uniform. Built around versatility rather than seasonal trends, the brand quickly established itself through clean silhouettes, neutral palettes and activewear designed to move easily between workouts and daily life. That straightforward approach has helped Adanola grow a global audience, alongside a strong cultural presence. Over the years, the label has been worn and championed by the likes of Kendall Jenner, Hailey Bieber and Kaia Gerber.

For Spring 2026, Adanola continues in that direction with a new 28-piece collection spanning activewear, lifestyle styles and accessories. The drop focuses on softer tonal colours inspired by early spring, paired with lightweight layers and updated silhouettes designed for movement and everyday wear. The emphasis remains on flexibility and practicality, with pieces intended to work across changing routines and seasons.

Fronting the latest campaign is British model Lila Moss, the brand’s newest ambassador. Shot by Paris-based photographer Pablo Saez and styled by Homme Girls contributing editor Jodie Hill, the campaign keeps the focus on the clothing itself. Moss presents the collection in a direct, understated way that aligns with the brand’s stripped-back aesthetic.

The Adanola Spring 2026 collection is available from today at 7 pm GMT, exclusively on the Adanola site. To celebrate the launch, Lila is hosting a dinner in her hometown. Stay tuned for more.

Get must-see stories direct to your inbox every weekday.

Privacy policy

Thank you. You have been subscribed

Expand your creative community and connect with 15,000 creatives from around the world.

READ MORE

The penis dress has fashion in a chokehold

Adanola

Lila Moss fronts Adanola’s latest spring 2026 campaign

RIMOWA

Airport aesthetics and the timeless appeal of the RIMOWA case

Valentino SS26 couture: Alessandro’s peep show answers our prayers

Saint Laurent AW26 was the Parasocial Relationship Convention

Willy Chavarria joins forces with the ACLU in new campaign

Matthieu Blazy’s Chanel couture debut was a dreamy mushroom trip

AW26 menswear: Everything you missed from this season’s shows

On

What went down at On and Dazed’s event for Paris-based creatives

UGG

Inside UGG’s Paris Fashion Week Pop-Up

Dior SS26: Jonathan Anderson’s couture debut wants you to touch grass

Schiaparelli SS26: Meet Daniel Roseberry’s Birds of Paradise