Airport aesthetics and the timeless appeal of the RIMOWA ...

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Courtesy of RIMOWAJanuary 29, 2026Projects / NewsProjects / NewsAirport aesthetics and the timeless appeal of the RIMOWA case

As cult-favourite RIMOWA unveils the Classic Titanium range, we trace why the case stays populating airports, festival tents and Instagram feeds

ShareLink copied ✔️ In Partnership with RIMOWAJanuary 29, 2026January 29, 2026TextDazed Digital

The ritual of passing through airport security has become an aesthetic performance. Travellers now arrange their belongings in trays like still lifes, fumbling over the placement of headphones, aligning laptops, letting silver jewellery, lip balms and passports fall into curated compositions before taking the perfect photo. It’s here where German cult-brand RIMOWA comes in, known for its sleek aluminium design cases. With the new Classic Titanium colourway joining the Classic range, the brand is there for the moment after you’ve been ushered through security or once you’ve bundled your belongings back into your luggage.

The RIMOWA case has become a staple for many of the world’s magpies, drawn to the shiny exteriors and the durable shells of their Classic range, part of RIMOWA’s core collections. While the case isn’t tied to just one certain scene, it's become the favourite choice of many, including Bella Hadid and Rosé, to Amelia Gray and Olivia Rodrigo, to name only a few. It’s most likely to be spotted in airports while DJs bounce between festival slots, on the luggage belt as make-up artists eagerly await the arrival of their kit, and at packed-out terminals where pop stars glide their cases past paparazzi, sunglasses on.

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Courtesy of RIMOWA

But while RIMOWA’s aesthetic presence is no doubt part of the appeal, it’s the brand’s longevity that makes it a cult-favourite, built on a foundation of durability, repairability and timelessness that sits at the core of its identity, which has seen it become the go-to. Whether it’s a Cabin-case for a weekend city break to Marseille to catch the nightlife, a Check-in L packed with bikinis and outfit changes for one of Europe’s bustling festivals or a multiple-week trip to Japan with a couple of Trunks to stock up on the latest in fashion, they really have you covered.

Keeping true to the security-tray trend, identity is central to the brand. Its charm is in the unique patina travellers pick up across airports and taxi rides across the globe. It’s a personal touch that is something beyond what a security tray photo can reach. With personalisation options and custom leather tags, you can level up this customisation even more, long after the photo has disappeared from your Instagram story – with the brand's lifetime guarantee meaning once you have a RIMOWA, you'll have it for life.

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