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Legendary Japanese shooter studio was skeptical of Sony's PS1, but not for the same reason as everybody else: "I don't want to work with them because they've got beards"

2026-01-30 22:03
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Legendary Japanese shooter studio was skeptical of Sony's PS1, but not for the same reason as everybody else: "I don't want to work with them because they've got beards"

Don't judge a book by its beard

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Legendary Japanese shooter studio was skeptical of Sony's PS1, but not for the same reason as everybody else: "I don't want to work with them because they've got beards" News By Ashley Bardhan published 30 January 2026

Don't judge a book by its beard

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There are many reasons why I've decided to keep to myself instead of making a new friend out of a stranger, and while "I'm scared" is all the way at the top of the list, "they have a beard" sometimes comes in fifth, or like, 25th. So I can sort of relate to original Raiden studio lead Hitoshi Hamada, who found some Sony employees' facial hair extraordinarily off-putting 30 years ago.

Localization veteran Richard Honeywood shares the anecdote with Time Extension while recalling his time with defunct Raiden developer Seibu Kaihatsu around the time of the first PlayStation. Along with "pocketing my Japanese Nenkin, which I guess is like social security or basically your pension system in Japan, because they thought that foreigners would never use their social security in Japan," Honeywood says Seibu Kaihatsu was skeptical about beginning what would ultimately become a beloved collaboration with Sony.

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But it doesn't sound like Hitoshi Hamada was concerned about legacy. He was more disappointed by hundreds of errant hairs…

"Everybody was a bit skeptical of it, and even he was like, 'I don't want to work with them because they've got beards.' He said, 'Japanese people shouldn't have beards. Sending out someone with a beard to do business like that is bad.'" I'd say you can't argue with that logic, but Honeywood clearly did – "we went back and forth," he says, "and we eventually agreed that we've got nothing to lose."

Sign up to the GamesRadar+ NewsletterContact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsorsBy submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. TOPICS Sony Sony Interactive Entertainment CATEGORIES PC Gaming PlayStation Platforms Ashley BardhanAshley BardhanSenior Writer

Ashley is a Senior Writer at GamesRadar+. She's been a staff writer at Kotaku and Inverse, too, and she's written freelance pieces about horror and women in games for sites like Rolling Stone, Vulture, IGN, and Polygon. When she's not covering gaming news, she's usually working on expanding her doll collection while watching Saw movies one through 11.

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