GTA 6 release date seems locked in at last as Rockstar owner promises "launch marketing" starts this summer: "Groundbreaking for Take-Two and the entire entertainment industry"

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GTA 6 release date seems locked in at last as Rockstar owner promises "launch marketing" starts this summer: "Groundbreaking for Take-Two and the entire entertainment industry" News By Austin Wood published 3 February 2026

Well, they sound eager

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(Image credit: Rockstar Games / Take-Two)

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Following its latest delay, the new GTA 6 release date of November 19, 2026 will surely, definitely stick this time, Rockstar owner Take-Two suggests in a new financial release revealing that "launch marketing" for the anticipated game will begin this summer.

Per IGN, Take-Two's latest financial report packaging quietly heads off concerns around another GTA 6 delay.

"Our execution throughout Fiscal 2026 has been extraordinary and we are highly confident as we approach Fiscal 2027 – which promises to be groundbreaking for Take-Two and the entire entertainment industry – led by the November 19th release of Grand Theft Auto VI with Rockstar’s launch marketing set to begin this Summer," a release reads.

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• GTA 6 delayed 6 more months as Rockstar commits to November 2026 and says “sorry”
• After another GTA 6 delay he called unlikely, Take-Two CEO says "bad things happen" when games are rushed and breaks out his favorite phrase: "I'm highly confident on the new date"
• GTA 6 reportedly might not be "content complete," but the November launch date still feels "more real" than before

Take-Two CEO Strauss Zelnick told IGN, "I feel good about it. Very good about it."

Zelnick has, of course, felt good about GTA 6 before. At this point, 'play it again' is a mantra for Take-Two financial reports. But this time he's extra confident, it seems.

"Any time you're getting closer to marketing beats, you're obviously in a place where your confidence level is as high as it can be," the CEO added.

In 2026, in the absence of new information or official details, conversations around GTA 6 and Rockstar have been dominated by odd situations. Most importantly, an ongoing legal battle will determine the fate of dozens of GTA 6 devs fired over allegedly leaking critical information, though a labor group calls it union busting.

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Meanwhile, a boiler audibly exploded at Rockstar HQ last month. "Many thanks to those that reached out with concern," a Rockstar spokesperson said.

Terminally ill GTA 6 fan with 6-12 months to live has seemingly been put in touch with Rockstar about playing the game early.

CATEGORIES PS5 Xbox Series X Platforms PlayStation Xbox Austin WoodSocial Links NavigationSenior writer

Austin has been a game journalist for 12 years, having freelanced for the likes of PC Gamer, Eurogamer, IGN, Sports Illustrated, and more while finishing his journalism degree. He's been with GamesRadar+ since 2019. They've yet to realize his position is a cover for his career-spanning Destiny column, and he's kept the ruse going with a lot of news and the occasional feature, all while playing as many roguelikes as possible.

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Logout Read more GTA 6 delayed 6 more months as Rockstar commits to November 2026 and says “sorry”    After another GTA 6 delay he called unlikely, Take-Two CEO says "bad things happen" when games are rushed and breaks out his favorite phrase: "I'm highly confident on the new date"    GTA 6 reportedly might not be "content complete," but the November launch date still feels "more real" than before    GTA 6 will launch in exactly one year, but some fans don’t believe it: "1 year from now we will be waiting for it to come out in a year"    "Rockstar delaying GTA 6 is a flex": Analyst says the studio's "most valuable currency" is anticipation, so Take-Two is strategically polishing its $2.7 billion project    Take-Two CEO says "we've never regretted" a delay as GTA 6 slips again, and points to companies that ignored necessary delays "at their peril"    Latest in Grand Theft Auto GTA 6 physical copies will not be delayed to avoid leaks, says Take-Two CEO: "That's not the plan"    After 21 years, GTA: San Andreas speedrunners discover a wild 31-step skip for the open-world game's original PC port    GTA 5 Online update fixes a million bugs, and now some players will no longer randomly spawn in the ocean    Grand Theft Auto 6 will define 2026 and the future of gaming, for better or worse    GTA 6 studio "open and operational" following boiler malfunction, Rockstar confirms    Terminally ill GTA 6 fan with 6-12 months to live has been put in touch with Rockstar about playing the game early    Latest in News Borderlands 4 Switch 2 port looks dead as Gearbox parent Take-Two "pauses development"    GTA 6 release date seems locked in at last as Rockstar owner promises "launch marketing" starts this summer    Baldur's Gate 3 Shadowheart and Gale star in Magic: The Gathering's new D&D Secret Lair before they inevitably sell out    Oblivion Remastered studio worked on Fallout season 2, so Bethesda might as well toss them a Fallout 3 remaster    Bethesda veteran would be "shocked" if Amazon's Fallout TV show makes the studio "any money they care about"    PC gamers and Steam customers are "a really bright spot" as the games industry struggles with prices, analyst says    GAME REVIEWSMOVIE REVIEWSTV REVIEWS

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