Diablo 4 is "the best selling Blizzard game of all time," according to marketing lead

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Diablo 4 is "the best selling Blizzard game of all time," according to marketing lead News By Dustin Bailey published 26 January 2026

Blizzard's hellish hit keeps hitting

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Regardless of whatever impression the rollercoaster of player sentiment might've given you over the years, it seems Diablo 4 is quite popular. In fact, it's the best-selling game in Blizzard's entire 35-year history, according to a marketing lead at the company.

Lauren Ashling Hill, communications lead for Activision Blizzard in Northern Europe, describes Diablo 4 as "the best selling Blizzard game of all time" in her LinkedIn profile (as spotted by Eurogamer). She also notes that Call of Duty: Modern Warfare 2 – this is certainly the 2022 title, not the 2009 classic – is "the best selling game in COD history." Update - this language has since been removed from the LinkedIn post.

Both stats are stark reminders that, whatever outsized space older games might take up in our collective sense of nostalgia, the game industry is several orders of magnitude bigger than it used to be. While Diablo 4's 73% positive Steam reviews are a far cry from the near-universal praise afforded to, say, Diablo 2 over the years, there's no denying that it's made a much larger impact in terms of sheer numbers than its predecessors ever could.

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Blizzard has never provided hard sales stats for Diablo 4, but near launch the devs called it their "fastest selling" game ever, and just a few months later revealed that 12 million players had already jumped in. Whatever ups and downs the subsequent updates have brought, they've clearly not derailed that early momentum.

No Rest for the Wicked lead blasts "irreparable damage" to Diablo under ex-Blizzard boss Mike Ybarra, who says "I don't have to work anymore" but "you do" so "chill."

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Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsorsBy submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. TOPICS Blizzard Entertainment Activision Blizzard CATEGORIES PS5 PS4 Xbox Series X Xbox One PC Gaming Platforms PlayStation Xbox Dustin BaileySocial Links NavigationStaff Writer

Dustin Bailey joined the GamesRadar team as a Staff Writer in May 2022, and is currently based in Missouri. He's been covering games (with occasional dalliances in the worlds of anime and pro wrestling) since 2015, first as a freelancer, then as a news writer at PCGamesN for nearly five years. His love for games was sparked somewhere between Metal Gear Solid 2 and Knights of the Old Republic, and these days you can usually find him splitting his entertainment time between retro gaming, the latest big action-adventure title, or a long haul in American Truck Simulator.

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