"We do not police how developers make their games": Epic Games Store boss says "we let players decide" on games that use gen AI

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"We do not police how developers make their games": Epic Games Store boss says "we let players decide" on games that use gen AI News By Ashley Bardhan Contributions from Austin Wood published 3 February 2026

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Epic Games CEO Tim Sweeney has, in the past, opposed the AI disclosure tags that appear on relevant Steam listings because he's sure it harms "small developers." But Epic Games Store VP and GM Steve Allison takes a softer, though similar, stance in a new interview with GamesRadar+, telling us the storefront's position on AI-generated content isn't really up to its executives – it's up to you.

After GamesRadar+ asked Allison to clarify the Epic Games Store's stance on AI, he tells us, "We do not police how developers make their games," and that includes whether or not they choose to use AI.

Echoing boss Sweeney, Allison adds that if AI "helps a small team punch above their weight class, I don't personally view it through the same lens as some people do." Kingdom Come: Deliverance 2 lead writer Daniel Vávra shared a similar sentiment on Twitter in 2025, maintaining that, while generative AI might trigger "the demise of humanity," it could at least "help me make an epic game in a year with a smaller team like in the old days."

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• Opposing Steam's AI disclosures, Epic CEO Tim Sweeney says game stores should drop "the AI tag" because "it makes no sense" when "AI will be involved in nearly all future production"
• Epic Games boss Tim Sweeney doubles down on his critique of Steam's AI disclosures: "I just hate to see Valve confiscate ever more opportunity from small developers…"
• Valve artist says that's "like saying food products shouldn't have their ingredients list" as Epic's Tim Sweeney and more call on Steam to drop the 'Made with AI' label

Allison isn't making any grand assumptions, however. He tells GamesRadar+, "We don't take a positive or negative stance on it. We're kind of neutral there."

It's you who should figure out whether or not to be neutral, apparently. Allison continues, "We let players decide. We let developers decide how they're going to communicate with their players."

"My goal on PC isn't to topple Steam": Epic Games Store boss says beating Valve isn't the plan – just getting "enough market share on PC that you have to be here no matter what."

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Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsorsBy submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. TOPICS Valve Epic Games CATEGORIES PC Gaming Platforms Ashley BardhanSenior Writer

Ashley is a Senior Writer at GamesRadar+. She's been a staff writer at Kotaku and Inverse, too, and she's written freelance pieces about horror and women in games for sites like Rolling Stone, Vulture, IGN, and Polygon. When she's not covering gaming news, she's usually working on expanding her doll collection while watching Saw movies one through 11.

With contributions from

• Austin WoodSenior writer

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