Photography Bryan BedderJanuary
23,
2026Life & Culture
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NewsSign up for Dazed and Jim Beam’s game day giveawayYour game day essentials could be only a click away
ShareLink copied ✔️ In Partnership with Jim BeamJanuary 23, 2026January 23, 2026TextDazed DigitalNo matter what team they rep, most fans can agree on one thing: The merch is secretly the best part of any sports fandom. Not to mention, with sports-inspired garb dominating runways and social feeds in equal measure, even those who don’t know the difference between a touchdown and a turnover now appreciate a good athletic ensemble.
Speaking of sportswear, if you’re still in need of your next game day look, fear not. Ahead of the Big Game, Dazed and Jim Beam have teamed up to create a limited-edition jersey, which was officially revealed at the spirit label’s New York City event earlier this week. The collaboration, also in partnership with actor and comedian Kenan Thompson, is a part of Jim Beam’s Refresh Your Season campaign, which encourages fans to turn their “lemon” of a season into a Jim Beam & Lemonade and celebrate even when their team’s hopes get cut short.
For a chance at copping the jersey, football fans 21+ can enter Jim Beam and Dazed’s Game Day Watching Kit giveaway by filling out the form below. In addition to receiving the limited-edition jersey, the 30 lucky winners will also receive Dazed merch and ingredients to make Jim Beam & Lemonade. In order to score, however, you’ll want to act fast – submissions close on January 26 at 10AM EST. See here for terms and conditions.
Drink Smart®. Jim Beam® Kentucky Straight Bourbon Whiskey, 40% Alc./Vol. ©2026 James B. Beam Distilling Co., Clermont, KY
Enter the sweepstake via the form below. Please note: this competition is only open to people based in the US. If you can't see the form below, please disable your ad blocker or VPN. Good luck!
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