- Hardware
The big game will stream in UHD this year, and Best Buy's deals can make it look even better
When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.
(Image credit: Phil Hayton)
Share
Share by:
- Copy link
- X
Best Buy's Super Bowl TV deals are now live, and if you're excited to ring in the big game with a panel upgrade there are plenty of discounts on OLED screens to keep those eyes on the tube. Between Sony's flagships and LG's budget-minded entry-levels discounts are hitting four-figures this week.
OLED TVs are traditionally premium, but those prices have started to roll down in the last few years. The LG OLED B5, for example, comes in at just $599.99 in Best Buy's current Super Bowl TV deals - while still offering the 4K 120Hz features we would have only seen in the best gaming TVs just a little while back.
Best Buy's full Super Bowl TV sale
- 32-inch: from $59.99
- 43-inch: from $139.99
- 50-inch: from $169.99
- 65-inch: from $274.99
- 70-inch: from $339.99
- 85-inch: from $549.99
For the budget-minded upgrader
LG OLED B5 48-inch TV | $1,299.99 $599.99 at Best BuySave $700 - The LG OLED B-Series is often one of the cheapest OLED TV options on the market, and Best Buy isn't disappointing ahead of the Super Bowl. You'll find the smallest 48-incher up for just $599.99, but if you're after something a little larger, be sure to skip to the 65-inch model - it's currently the same price as a 55-inch version.
55-inch | $1,499.99 $999.99 at Best Buy
65-inch | $1,999.99 $999.99 at Best Buy
77-inch | $2,999.99 $1,599.99 at Best Buy
View Deal- Smaller spaces
- 1.5m to 2m viewing distance
- 4K 120Hz gaming
Just want to spruce up your panel but don't need your TV to take over the whole room? The LG OLED B-Series is for you. This is the brand's cheaper range of TVs, but it still packs a punch and uses a lot of the tech that used to be reserved only for premium offerings. At 48-inches, the main deal above is best for those who like to sit between 1.5m and 2m away from their screen without it filling their whole view.
A step up in size and specs
Sony Bravia XR8B 55-inch OLED TV | $1,499.99 $999.99 at Best BuySave $500 - It's rare to find Sony Bravia OLED TVs under $1,000 but this week's Super Bowl TV deals has us there right now. The XR8B was launched late last year, as a more affordable option to the Bravia's made flagship line. With $500 off the final price you're getting a pedigree brand at a solid three-figure price tag.
65-inch | $1,999.99 $1,299.99 at Best Buy
77-inch | $2,499.99 $1,799.99 at Best Buy
View Deal- Medium spaces
- 2m - 2.5m viewing distance
- 4K 120Hz gaming
The Sony Bravia kicks things up a notch compared to the B5, but doesn't go quite as far as the more premium options. At 55-inches it's going to offer a more immersive experience than the smaller option up top, best if you're watching from a distance of 2 to 2.5m away. For the extra cash, you're getting Sony's excellent upscaling tech as well as a processor that generally runs smoother.
A premium gaming panel
Samsung S95F 55-inch OLED TV | $2,299.99 $1,899.99 at Best BuySave $400 - We're switching over to Samsung now, for the brand's highly lauded range of S95F OLED panels. Best Buy has $400 off this smaller 55-incher, but it's worth noting that this line scales a lot higher than the cheaper options from Sony and LG above. That means you can go all the way up to a whopping 83-inch screen, provided you have the $5,000 to prop it up.
65-inch | $3,299.99 $2,299.99 at Best Buy
77-inch | $4,499.99 $3,499.99 at Best Buy
83-inch | $6,499.99 $4,999.99 at Best Buy
View Deal- Medium spaces with high daylight
- 2m - 2.5m viewing distance
- 4K 165Hz gaming
You're spending a good chunk of change more on the Samsung S95F, but if you struggle to keep your OLED panel glare free and want to pair it with a high-end PC that extra cash is well spent. This isn't going to suit those just looking for a regular upgrade, but if you've already been riding the OLED train for a while and are tired of daylight reflections it's well worth investigating further. That 4K 165Hz gaming option isn't going to benefit console players too much, though, both the PS5 and Xbox are capped at 120Hz.
For big-screen dreams
Sony Bravia 8 77-inch OLED TV | $3,199.99 $2,199.99 at Best BuySave $1,000 - This is the big'un, the Sony Bravia 8 is one of last year's biggest releases, but that means it's open to some heftier discounts in 2026. Best Buy has a cool $1,000 off this $3,199.99 MSRP, but there are cheaper options up for grabs ahead of the Super Bowl as well.
65-inch | $2,299.99 $1,499.99 at Best Buy
55-inch | $1,699.99 $1,199.99 at Best Buy
View Deal- Large spaces
- 2.5m - 3m viewing distance
- Movie fans
Want the Super Bowl to be center of attention in your living room this weekend? The Sony Bravia 8's 77-inch screen size suits viewing distances of up to three meters, ideal for larger spaces or room-filling immersion. With Sony's excellent HDR features and XR processing tricks this is a high-end panel with the gaming chops to match, even if they don't quite scale to the same 165Hz heights as the Samsung above.
Will the Super Bowl stream in 4K?
Xfinity will be streaming the Super Bowl in 4K, with both Dolby Vision and Dolby Atmos in tow, via the Peacock 4K channel this weekend. That means you won't be able to access the UHD stream via the streaming service itself, but those who have access to the channel via their TV plan will be watching in full resolution.
Is an OLED TV upgrade worth it?
If you don't already have an OLED TV, now's the time many start thinking about an upgrade. Super Bowl TV deals are great if you've been eyeing up a specific model for a while now, but knowing if you actually need to take the leap is half the battle.
Most modern 4K TVs are based on LCD panels. These can still look great in 2026, and many brands offer local dimming and other features to generate a higher contrast picture. Nothing quite compares to the inky blacks and incredibly dynamic colors of an OLED picture, but these screens don't come cheap. Not only that, but many LCD screens are actually brighter than their OLED counterparts.
If you've been sitting on the cash for a while and your TV is starting to look a little weathered anyway, you'll still appreciate the jump from LCD to OLED. Colors are more vivid, response times are reduced, and there's a lot more energy in each scene overall. Of course, that worth will scale or reduce based on how many bells and whistles you need.
If you're just after an easy increase in image quality, a cheap OLED TV like the LG OLED B5 is still going to impress. If you don't care about the finesse of a scene rendered with Sony's XR picture engine, for example, there's no way to justify spending thousands on a high-end panel.
- See all TV deals at Best Buy
We're also rounding up all the best 4K 120Hz TVs and the best gaming monitors for more panel options.
Sign up to the GamesRadar+ NewsletterContact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsorsBy submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
Tabitha BakerSocial Links NavigationManaging Editor - HardwareManaging Editor of Hardware at GamesRadar+, I originally landed in hardware at our sister site TechRadar before moving over to GamesRadar. In between, I've written for Tom’s Guide, Wireframe, The Indie Game Website and That Video Game Blog, covering everything from the PS5 launch to the Apple Pencil. Now, i'm focused on Nintendo Switch, gaming laptops (and the keyboards, headsets and mice that come with them), PS5, and trying to find the perfect projector.
View MoreYou must confirm your public display name before commenting
Please logout and then login again, you will then be prompted to enter your display name.
Logout GAME REVIEWSMOVIE REVIEWSTV REVIEWS
1This hidden role board game makes me feel like a puppet master, so Traitors fans should listen up- 2Cairn review: "This climber has a grip on me – even when it loses its footing with awkward systems"
- 3The Doom Arena Board Game is hell on Earth (in the best way) | Preview
- 4This award-winning board game is a five star must-have
- 5Code Vein 2 review: "This vampire take on Elden Ring almost works, but the dungeons themselves lack bite"
1Return to Silent Hill review: "Neither an impressive adaptation nor coherent enough to act as a standalone film"- 228 Years Later: The Bone Temple review: "The wildest and weirdest entry into the franchise yet"
- 3Avatar: Fire and Ash review: "Still a technical marvel, with some of the year's best action filmmaking"
- 4Five Nights at Freddy's 2 review: "We have waited two years for a Five Nights at Freddy's 1.5"
- 5Wake Up Dead Man: A Knives Out Mystery review: "Brings Knives Out back to its roots for a sequel that's almost on a par with the original"
1Wonder Man review: "A low-key gem that's up there with the MCU's best"- 2Starfleet Academy review: "It may feel a little different to what we're used to, but this is Star Trek through and through"
- 3A Knight of the Seven Kingdoms review: "This Game of Thrones spin-off is a heartfelt and fun return to Westeros"
- 4Stranger Things season 5 finale review: “Shows off both the best and the worst of Hawkins”
- 5Stranger Things season 5, Volume 2 review: “All set up for a finale that has so much to deliver”
