Technology

Microsoft CEO says "we'll always" keep investing in gaming amid Xbox's major leadership shakeup and announcement of mysterious Project Helix

2026-03-09 13:26
956 views
Microsoft CEO says "we'll always" keep investing in gaming amid Xbox's major leadership shakeup and announcement of mysterious Project Helix

I'm not entirely convinced he's talking about Xbox though

  1. Platforms
  2. Xbox
Microsoft CEO says "we'll always" keep investing in gaming amid Xbox's major leadership shakeup and announcement of mysterious Project Helix News By Scott McCrae published 9 March 2026

I'm not entirely convinced he's talking about Xbox though

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

Xbox Series X (Image credit: Microsoft)
  • Copy link
  • Facebook
  • X
  • Pinterest
  • Flipboard
  • Email
Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Get the GamesRadar+ Newsletter

Weekly digests, tales from the communities you love, and more

Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

You are now subscribed

Your newsletter sign-up was successful

Want to add more newsletters?

GamesRadar+

Every Friday

GamesRadar+

Your weekly update on everything you could ever want to know about the games you already love, games we know you're going to love in the near future, and tales from the communities that surround them.

Signup + GTA 6 O'clock

Every Thursday

GTA 6 O'clock

Our special GTA 6 newsletter, with breaking news, insider info, and rumor analysis from the award-winning GTA 6 O'clock experts.

Signup + Knowledge

Every Friday

Knowledge

From the creators of Edge: A weekly videogame industry newsletter with analysis from expert writers, guidance from professionals, and insight into what's on the horizon.

Signup + The Setup

Every Thursday

The Setup

Hardware nerds unite, sign up to our free tech newsletter for a weekly digest of the hottest new tech, the latest gadgets on the test bench, and much more.

Signup + Switch 2 Spotlight

Every Wednesday

Switch 2 Spotlight

Sign up to our new Switch 2 newsletter, where we bring you the latest talking points on Nintendo's new console each week, bring you up to date on the news, and recommend what games to play.

Signup + The Watchlist

Every Saturday

The Watchlist

Subscribe for a weekly digest of the movie and TV news that matters, direct to your inbox. From first-look trailers, interviews, reviews and explainers, we've got you covered.

Signup + SFX

Once a month

SFX

Get sneak previews, exclusive competitions and details of special events each month!

Signup + An account already exists for this email address, please log in. Subscribe to our newsletter

Despite speculation that Xbox is on its way out, Microsoft CEO Satya Nadella says the company will always be investing in games.

Xbox is in a weird space right now. Between effectively resigning itself to being a third-party publisher by releasing games on PS5 and Switch 2, to its next console Project Helix seemingly being a Steam Machine-like PC box, and the massive management shakeup in recent weeks, many are unsure as to what the future of Xbox actually holds. This has led to the likes of original Xbox co-founder and console designer Seamus Blackley saying that he thinks the brand will be sunset under the leadership of new CEO Asha Sharma.

You may like
  • Halo Xbox co-founder says Microsoft CEO Satya Nadella has "a hammer called gen AI" and "there's a nail with an Xbox logo"
  • Halo Infinite Season 2 As Xbox exclusives come to PS5 and Switch 2, new CEO says "we're going to keep meeting players where they are"
  • Xbox Gamescom 2023 logo featuring a stylized city skyline in green Former Xbox head hopes original co-founder's prediction the brand will be "sunsetted" is "a little misguided"
Sign up to the GamesRadar+ NewsletterContact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsorsBy submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. TOPICS Xbox Game Studios Microsoft CATEGORIES Xbox One Xbox Series X Scott McCraeScott McCraeSocial Links NavigationContributor

Scott has been freelancing for over three years across a number of different gaming publications, first appearing on GamesRadar+ in 2024. He has also written for the likes of PC Gamer, Eurogamer, VG247, Play, TechRadar, and others. He's typically rambling about Metal Gear Solid, God Hand, or any other PS2-era titles that rarely (if ever) get sequels.

View More

You must confirm your public display name before commenting

Please logout and then login again, you will then be prompted to enter your display name.

Logout Read more Halo Xbox co-founder says Microsoft CEO Satya Nadella has "a hammer called gen AI" and "there's a nail with an Xbox logo"    Halo Infinite Season 2 As Xbox exclusives come to PS5 and Switch 2, new CEO says "we're going to keep meeting players where they are"    Xbox Gamescom 2023 logo featuring a stylized city skyline in green Former Xbox head hopes original co-founder's prediction the brand will be "sunsetted" is "a little misguided"    Halo Infinite Season 2 Xbox is not "dead" after CEO change, says original co-founder, but "seeing it struggle and being unable to act is hard"    A screenshot of Master Chief during one of the best Xbox Series X games, Halo Infinite New Xbox CEO, a former Meta and Instacart exec, says "we will not chase short-term efficiency" or "soulless AI slop"    Xbox Gamescom 2023 logo featuring a stylized city skyline in green Xbox will be "sunsetted" under new CEO, co-founder expects: "Her job is going to be as a palliative care doctor"    Latest in Xbox Dragon Age 2 Dragon Age 2 was originally planned to be "much bigger" before EA made other demands, says series lead    A soldier holding a gun and running through a battlefield with a group, showing the strong multiplayer elements and crisp visuals of Battlefield 6. Battlefield 6 devs reportedly hit with layoffs after what EA called "the biggest launch in franchise history"    Pickmon Pokemon and Palworld clones are officially out of hand, as fans react to "lawsuitmaxxing" new game Pickmon    A close-up of Grace talking with someone through glass in Resident Evil Requiem Resident Evil Requiem actor says Capcom wanted "cinematic performances" to keep up with the technical side of the game    Marathon introducing Traxus contract player fighting UESC commander Marathon Introducing Traxus contract guide and UESC terminal locations for Intersection, Complex, and Bio-Research    Marathon assassin runner shell holding knife Bungie doesn't want Marathon to repeat Destiny 2's vaulting controversy: "It doesn't matter when you join"    Latest in News Arnold Schwarzenegger in Predator Arnold Schwarzenegger says he'll be in the next Predator movie and a Conan the Barbarian sequel    Frodo Baggins in The Lord of the Rings: The Fellowship of the Ring Elijah Wood says he "wouldn't want anybody else to play Frodo", and now we're thinking he's in The Hunt for Gollum    Slay the Spire 2 "Slay the Spire 2 has taken over his life":  Palworld CEO gets a telling off for playing too much of the deckbuilder    Slay the Spire 2 Slay the Spire 2 has a "very worrying" OP character, says a player with over 10,000 hours in the OG    Photo of the Asus TUF Gaming Hatsune Miku collection sitting on a white desk. I'm still using the Hatsune Miku Asus TUF Gaming collection this Miku Day, and that's never going to change    Hayden Christensen in Revenge of the Sith Star Wars fans are debating an iconic Revenge of the Sith scene that's now one of the saga's biggest 'what if' moments    LATEST ARTICLES